The brief from the Department of Education was to create a series of short films that showcased the benefits of the government’s apprenticeship scheme for both candidates and the employer – in this case Lloyds Banking Group. It was crucial that the campaign spoke to these two very different audiences, something we achieved through subtly different approaches to our filming and editing.
HR graduate Rubinder found a surprise passion in coding when she switched careers through a government-funded apprenticeship.
Kathryn Marshall, Senior Manager at Lloyds Banking Group explains how apprenticeships can bring out the potential in any employee.
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