How do you crack America and Covid... at the same time?

When pet supplement maker Lintbells wanted to go from being an increasingly successful player in a small pool to a major player across the pond they turned to private equity, and Inflexion.

They already had a highly successful business in the UK with products like the dog mobility supplement, YuMove, but knew that many businesses have crashed against the rocks of the US, and that they needed outside expertise to maximise their chances of success. So they joined forces with Inflexion in 2017 and set off on the journey. And then Covid hit.

How they navigated those twin challenges is the subject of the fourth episode of Inflexion Point, the podcast produced by us about the moments in a company's life that catapult the businesses to a new level.

It's a pleasure and a privilege to work with Inflexion on this new podcast. We've worked with them for eight years on video porjects about their portfolio and the opportunity to listen to great businesses and help them tell their stories never ceases to inspire us.

You can listen the latest episode below, or just search for Inflexion Point wherever you get your podcasts.